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The Art of Wayfinding: Creating Memorable Landmarks
Understanding Wayfinding and Its Importance Wayfinding is more than just putting up signs—it's about making environments legible. It enables people to easily understand and navigate spaces. Landmarks play a central role in this process. They help us recognise locations, remember key points, and navigate with confidence. In many cases, landmarks are more effective and intuitive than standard signage. When we give directions, we naturally reference memorable features. For insta
Marc Jenkins
Sep 123 min read
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Wayfinding and the Future: Integrated, Intelligent, Effective, and Human
Recall the well-known scene from Alice in Wonderland, where Alice asks the Cheshire Cat which way she ought to go. The Cat asks, “Where...
Marc Jenkins
Sep 122 min read
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Better Healthcare Wayfinding through Clarity and Consistency
The modern hospital is under enormous pressure to improve patient experiences. Inefficiencies in patient flow and late and missed...
Marc Jenkins
Sep 113 min read
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