Livat Hammersmith

Livat Hammersmith (formerly Kings Mall) is a retail, residential and office complex in west London. It opened its doors two years after Ingka Centres bought the shopping destination as part of a £170m investment into the area. Livat is the first step in the Swedish home furnishing giant’s plan to transform traditional shopping centres worldwide into “urban meeting places” in a bid to reinvigorate the high street based on “community needs and aspirations”.

As a member of BDP’s multi-disciplinary team, I was involved in activating the brand and developing the strategic, product, and graphic design principles which could be applied across this, and future developments. Hammersmith is the first location where my work has been realised with bespoke graphics, iconography, and product design that successfully reflects the brand's vision and principles.​